As an entrepreneur, I’ve been growing this blog as well as an ecommerce site for face masks, beauty products and other projects I do for clients.
One challenge I’ve come across and which a lot of readers might be trying to solve is: how do you grow significant amounts of traffic to your site in a short amount of time?
While each business is different and you need to be creative, these are 3 key foundations I’d pay attention to if you’re growth hacking your product or website:
Growth Hacking Key #1: Release a flood of Useful Content targeted at your target market.
This is absolutely key.
You want to commit to a regular publishing schedule.
I know, I know, I can imagine some busy reader protesting: “How do I find time to publish content, let alone USEFUL content?”
Think of it as an investment into your business. In past you’d hire a salesman to peddle your wares door to door.
Now you let your content do the engagement with potential customers for you. Your words are the salesmen of the internet.
Publish sound, useful content, and your target market will start taking notice, and reaching out for your help and to use your products.
Growth Hacking Key #2: Share your content WIDELY
Publishing great content is only the beginning.
To be a competent growth hacker, you need to get in the sharing mindset.
Yes, that means you need to cold-email people and others in your niche, and share all your new content with anyone who will listen.
You never know, the right share can result in a high-profile link and grow your audience in a huge way.
Many people have not been trained in this way. You just need to treat your content like how you’d react in the early days of the internet when you came across a funny Facebook post. Back then you shared it with everyone of your Facebook friends
Growth Hacking Key #3: Be Smart and Measure Your Progress
I prefer to use an Analytics tool like Google Analytics to figure out how the market is responding to my actions.
That way I can see how my audience is growing, or, possibly, shrinking.
Then I analyze what I did before my audience increased significantly.
This is like a basic form of A/B Testing. You can also run a bunch of more complex analytics tests.
What channels did most new traffic come from?
At what times of the day did you post the most popular content?
What sort of content is converting best?
Is your bounce rate going up or down?
Keep in mind to always check your stats and query them for information that can lead you to make helpful optimizations for your growth hacking strategy.
These are just some of the keys to growth hacking. What have you found to be useful or worked for you? Leave a comment below. And as always, if you need to chat with me, drop me a line: firstname.lastname@example.org