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Do-It-Yourself SEO tips from a SEO Consultant

When thinking about what advice to give my clients as a SEO Consultant, I’m focused on giving advice that can hopefully educate them and teach them something about the Search engine optimization process.

The same applies to Social Media Strategy. By teaching them and educating them whilst working through a site optimization, I want to enable them to be able to apply the ideas themselves in a latter setting.

In other words, not just give the man a fish, but also teach him how to fish so he can go fishing himself next time he sees something worth optimizing.

Here are some of the recurring themes that you will want to keep in mind as you try to optimize your own web site for Google, Bing, Yahoo, DuckDuckGo, Yandex and any of the other major search engines.

Learn SEO from a SEO Consultant

Learn SEO and social media strategy

SEO Do-it-yourself Tip 1: Watch your competitors closely

You need to think like a sniper in Marine warfare. A good sniper keeps careful track of his enemies’ positions and their movement. When they move at last, he wants to already be a step ahead.

If you’re running an commerce store on Shopify, focused on, say, men’s clothes, well, you have a ton of competitors.

That’s not all negative. On the plus side, you have a ton of SEO case-studies. You want to figure out which of this subgroup of competitors is doing best in your niche, and then examine their tactics closely.

Then turn around and implement the same tactics yourself. Are they getting media coverage by contacting press and showcasing unique products? Well, you start doing exactly that. Do this, and you’ll likely see an outsize boost in your results.

SEO Do-it-yourself Tip 2: Don’t just produce content. Spend even more time on promotion

Along with blogging, you’ll typically want a solid social media strategy that could involve Facebook, Twitter and Vine. With every blog post, you create related content and promote it on these or other social media networks, and drive some traffic back to your main content.

I also suggest reaching out to bloggers in a variety of fields, and impressing them with your content so you can get editorial links. Also promote content actively to your email list and personal network. Some of your own friends who work in the space could benefit from tips that you release in your content. Share widely, and share generously.

SEO Do-it-yourself Tip 3: Self Education is the key to becoming a better SEO 

Like many entrepreneurs and business-people, you might have very little time to focus on search engine optimization, but the fact remains that you do need to invest in your own education. This will yield rewards in the long run.

Good SEO knowledge and staying up-to-date with effective techniques can grow your business so much faster than just focusing on “operations”, all those other things you do in order to run your business.

Carve out an hour or two each week, preferably each day, to learn some good SEO tips and other information.

Practice SEO, Become Better at SEO

Practise SEO, Become Better at SEO

SEO Do-it-yourself Tip 4: Good SEO is practical SEO

That said about learning search engine optimization techniques, you’ll want to experiment with the new techniques you learn. This is the only surefire way to reinforce the learning, and on the pure alpha side, to reap the benefits of all your newly-acquired knowledge.

Keep your mind sharp, and your practice even sharper, through constantly putting into practice all your newfangled knowledge.

SEO practice makes you better

SEO practice makes you better

What do you think of these do-it-yourself SEO tips? Post in the comments below or reach out to me on email: seotomahawk@gmail.com

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3 Keys to Growth Hacking

As an entrepreneur, I’ve been growing this blog as well as an ecommerce site for face masks, beauty products and other projects I do for clients.

You can check out some of my previous pieces on this blog on the topics of how to succeed as an entrepreneur, SEO and social media strategy.

One challenge I’ve come across and which a lot of readers might be trying to solve is: how do you grow significant amounts of traffic to your site in a short amount of time?

It’s a real challenge, especially for a busy entrepreneur. That’s why I offer growth-hacking and SEO consulting so readers can have a knowledgeable SEO Consultant to help.

growth-hacking

While each business is different and you need to be creative, these are 3 key foundations I’d pay attention to if you’re growth hacking your product or website:

Growth Hacking Key #1: Release a flood of Useful Content targeted at your target market.

This is absolutely key.

You want to commit to a regular publishing schedule.

I know, I know, I can imagine some busy reader protesting: “How do I find time to publish content, let alone USEFUL content?”

Think of it as an investment into your business. In past you’d hire a salesman to peddle your wares door to door.

Now you let your content do the engagement with potential customers for you. Your words are the salesmen of the internet.

Publish sound, useful content, and your target market will start taking notice, and reaching out for your help and to use your products.

Growth Hacking Key #2: Share your content WIDELY

Publishing great content is only the beginning.

To be a competent growth hacker, you need to get in the sharing mindset.

Yes, that means you need to cold-email people and others in your niche, and share all your new content with anyone who will listen.

You never know, the right share can result in a high-profile link and grow your audience in a huge way.

Many people have not been trained in this way. You just need to treat your content like how you’d react in the early days of the internet when you came across a funny Facebook post. Back then you shared it with everyone of your Facebook friends

Growth Hacking Key #3: Be Smart and Measure Your Progress

I prefer to use an Analytics tool like Google Analytics to figure out how the market is responding to my actions.

That way I can see how my audience is growing, or, possibly, shrinking.

Then I analyze what I did before my audience increased significantly.

This is like a basic form of A/B Testing. You can also run a bunch of more complex analytics tests.

What channels did most new traffic come from?

At what times of the day did you post the most popular content?

What sort of content is converting best?

Is your bounce rate going up or down?

Growth Hacking on the Metal Gears on Black Background.

Growth Hacking on the Metal Gears on Black Background.

 

Keep in mind to always check your stats and query them for information that can lead you to make helpful optimizations for your growth hacking strategy.

These are just some of the keys to growth hacking. What have you found to be useful or worked for you? Leave a comment below. And as always, if you need to chat with me, drop me a line: seotomahawk@gmail.com