When thinking about what advice to give my clients as a SEO Consultant, I’m focused on giving advice that can hopefully educate them and teach them something about the Search engine optimization process.
The same applies to Social Media Strategy. By teaching them and educating them whilst working through a site optimization, I want to enable them to be able to apply the ideas themselves in a latter setting.
In other words, not just give the man a fish, but also teach him how to fish so he can go fishing himself next time he sees something worth optimizing.
Here are some of the recurring themes that you will want to keep in mind as you try to optimize your own web site for Google, Bing, Yahoo, DuckDuckGo, Yandex and any of the other major search engines.
SEO Do-it-yourself Tip 1: Watch your competitors closely
You need to think like a sniper in Marine warfare. A good sniper keeps careful track of his enemies’ positions and their movement. When they move at last, he wants to already be a step ahead.
If you’re running an commerce store on Shopify, focused on, say, men’s clothes, well, you have a ton of competitors.
That’s not all negative. On the plus side, you have a ton of SEO case-studies. You want to figure out which of this subgroup of competitors is doing best in your niche, and then examine their tactics closely.
Then turn around and implement the same tactics yourself. Are they getting media coverage by contacting press and showcasing unique products? Well, you start doing exactly that. Do this, and you’ll likely see an outsize boost in your results.
SEO Do-it-yourself Tip 2: Don’t just produce content. Spend even more time on promotion
Along with blogging, you’ll typically want a solid social media strategy that could involve Facebook, Twitter and Vine. With every blog post, you create related content and promote it on these or other social media networks, and drive some traffic back to your main content.
I also suggest reaching out to bloggers in a variety of fields, and impressing them with your content so you can get editorial links. Also promote content actively to your email list and personal network. Some of your own friends who work in the space could benefit from tips that you release in your content. Share widely, and share generously.
SEO Do-it-yourself Tip 3: Self Education is the key to becoming a better SEO
Like many entrepreneurs and business-people, you might have very little time to focus on search engine optimization, but the fact remains that you do need to invest in your own education. This will yield rewards in the long run.
Good SEO knowledge and staying up-to-date with effective techniques can grow your business so much faster than just focusing on “operations”, all those other things you do in order to run your business.
Carve out an hour or two each week, preferably each day, to learn some good SEO tips and other information.
SEO Do-it-yourself Tip 4: Good SEO is practical SEO
That said about learning search engine optimization techniques, you’ll want to experiment with the new techniques you learn. This is the only surefire way to reinforce the learning, and on the pure alpha side, to reap the benefits of all your newly-acquired knowledge.
Keep your mind sharp, and your practice even sharper, through constantly putting into practice all your newfangled knowledge.
What do you think of these do-it-yourself SEO tips? Post in the comments below or reach out to me on email: firstname.lastname@example.org